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Comments Off on Drummond Press Makes Major Capital Investment in Digital Printing

Drummond Press Makes Major Capital Investment in Digital Printing

Drummond Press Makes Major Capital Investment in Digital Printing

Drummond Press Makes Major Capital Investment in Digital PrintingExpands Wide Format and On-Demand Capabilities FOR IMMEDIATE RELEASE Jacksonville, FL – April 15, 2017 –  Drummond Press today announced that it has made a series of major investments in order to support continuing growth in its business.  The company added new capabilities that will enhance the … Continued

Creating a Smarter Sales Channel Enablement Strategy

Creating a Smarter Sales Channel Enablement Strategy

“Partner Enablement may not be the primary objective of a through-channel marketing program, but it sure is a welcome consequence. With proactive marketing support, you can onboard new partners, scale partner revenue generation efforts, and build partner loyalty more quickly.” – Forrester Research In an increasingly competitive retail environment, having strong channel partnerships is now … Continued

Save Money in Retail Brick and Mortar Environments

Save Money in Retail Brick and Mortar Environments

It’s no surprise that the retail industry is going through massive changes. Online retailers are taking share, mobile integration with the consumer experience is on the rise, and consumers expect the experience to meet their needs – not just in the products they buy, but in the experience they have with your brand. Amid this … Continued

, , Comments Off on The Role of Point-of-Purchase Displays in 2017

The Role of Point-of-Purchase Displays in 2017

The Role of Point-of-Purchase Displays in 2017

Despite the emergence of the digital age, 93% of purchases are still bought in brick-and mortar store locations. According to HBR, point-of-purchase (POP) displays are playing an increasingly powerful role in influencing buyer behavior in the retail setting: “First, they often prove more productive than advertising and promotion expenditures. Second, the decline in sales support … Continued

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FOR IMMEDIATE RELEASE Drummond named the Official Print and Digital Partner to the Jacksonville Symphony JACKSONVILLE, FL (October 4, 2016) – As an important asset to the Jacksonville arts community, the Jacksonville Symphony continues to grow and expand it’s exciting programs. This continued success increases the need to communicate with subscribers in creative and innovative … Continued

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