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Comments Off on The CEO Corner: John Falconetti’s Approach to Drummond’s Strategy

The CEO Corner: John Falconetti’s Approach to Drummond’s Strategy

The CEO Corner: John Falconetti’s Approach to Drummond’s Strategy

Hello, and welcome to the first issue of The CEO Corner! Drummond is now in its 78th year of serving the graphic communications needs of our customers, and I am blessed to have the opportunity to lead the company forward into the next phase in the evolution of our business.   In this post, I want … Continued

Comments Off on Drummond Press Appoints Preston Herrin to Chief Commercial Officer

Drummond Press Appoints Preston Herrin to Chief Commercial Officer

Proven Industry Executive Will Play Essential Role in Strategic Growth and Business Development JACKSONVILLE, FLORIDA (PRWEB) MAY 30, 2017 Drummond, a print and digital communication services company that delivers consistent and cost effective brand representation for the retail, manufacturing, and distribution sectors, announced today that it has named Preston Herrin as Chief Commercial Officer. Mr. … Continued

Comments Off on Drummond Press Recognized as a Winner of the 2017 Best of Print & Digital® Award

Drummond Press Recognized as a Winner of the 2017 Best of Print & Digital® Award

Drummond Press Recognized as a Winner of the 2017 Best of Print & Digital® Award

The Best of Print and Digital® is an annual program that identifies which companies have achieved the highest level of customer loyalty over the last year. Drummond is one of only four companies in the industry to win in both 2016 and 2017. JACKSONVILLE, FLORIDA (PRWEB) MARCH 01, 2017 Drummond, a print and digital communication … Continued

Comments Off on Drummond Press Makes Major Capital Investment in Digital Printing

Drummond Press Makes Major Capital Investment in Digital Printing

Drummond Press Makes Major Capital Investment in Digital Printing

Drummond Press Makes Major Capital Investment in Digital PrintingExpands Wide Format and On-Demand Capabilities FOR IMMEDIATE RELEASE Jacksonville, FL – April 15, 2017 –  Drummond Press today announced that it has made a series of major investments in order to support continuing growth in its business.  The company added new capabilities that will enhance the … Continued

Creating a Smarter Sales Channel Enablement Strategy

Creating a Smarter Sales Channel Enablement Strategy

“Partner Enablement may not be the primary objective of a through-channel marketing program, but it sure is a welcome consequence. With proactive marketing support, you can onboard new partners, scale partner revenue generation efforts, and build partner loyalty more quickly.” – Forrester Research In an increasingly competitive retail environment, having strong channel partnerships is now … Continued

, , , , , , Comments Off on Save Money in Retail Brick and Mortar Environments

Save Money in Retail Brick and Mortar Environments

Save Money in Retail Brick and Mortar Environments

It’s no surprise that the retail industry is going through massive changes. Online retailers are taking share, mobile integration with the consumer experience is on the rise, and consumers expect the experience to meet their needs – not just in the products they buy, but in the experience they have with your brand. Amid this … Continued

, , Comments Off on The Role of Point-of-Purchase Displays in 2017

The Role of Point-of-Purchase Displays in 2017

The Role of Point-of-Purchase Displays in 2017

Despite the emergence of the digital age, 93% of purchases are still bought in brick-and mortar store locations. According to HBR, point-of-purchase (POP) displays are playing an increasingly powerful role in influencing buyer behavior in the retail setting: “First, they often prove more productive than advertising and promotion expenditures. Second, the decline in sales support … Continued