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How to Maintain Brand Consistency Amidst a Retail Reset

How to Maintain Brand Consistency Amidst a Retail Reset

As we leave the last holiday season behind us, a retail manager’s concern about eager shoppers shuffling around their store shifts toward preparing the upcoming year’s promotional schedule. Retailers today have far more to plan for than just a simple, 4-season, quarterly marketing plan. With competitive threats encroaching every day, retailers are fighting harder than … Continued

3 Questions Retailers Should Ask Themselves before Revamping Their Storefront

3 Questions Retailers Should Ask Themselves before Revamping Their Storefront

3 Questions Retailers Should Ask before Revamping Their Storefront Exterior signage can greatly impact the success (or failure) of any retail brick-and-mortar store. In fact, according to a University of Cincinnati Economic Center study, about 60% of businesses reported that changing or enhancing the design of their exterior retail store design had a positive impact … Continued

, , , Comments Off on How to Win with Direct Mail Marketing

How to Win with Direct Mail Marketing

How to Win with Direct Mail Marketing

How to Win with Direct Mail Marketing “With the efficacy of many digital channels coming under increasing scrutiny, marketers are making direct mail an integral part of their strategy that uses many different channels to reach the hearts and minds of their customers.” – Francois Martin, World Marketing Director, HP Graphics Solutions The emergence of … Continued

Comments Off on The CEO Corner: John Falconetti’s Approach to Drummond’s Strategy

The CEO Corner: John Falconetti’s Approach to Drummond’s Strategy

The CEO Corner: John Falconetti’s Approach to Drummond’s Strategy

Hello, and welcome to the first issue of The CEO Corner! Drummond is now in its 78th year of serving the graphic communications needs of our customers, and I am blessed to have the opportunity to lead the company forward into the next phase in the evolution of our business.   In this post, I want … Continued

Comments Off on Drummond Press Makes Major Capital Investment in Digital Printing

Drummond Press Makes Major Capital Investment in Digital Printing

Drummond Press Makes Major Capital Investment in Digital Printing

Drummond Press Makes Major Capital Investment in Digital PrintingExpands Wide Format and On-Demand Capabilities FOR IMMEDIATE RELEASE Jacksonville, FL – April 15, 2017 –  Drummond Press today announced that it has made a series of major investments in order to support continuing growth in its business.  The company added new capabilities that will enhance the … Continued

Creating a Smarter Sales Channel Enablement Strategy

Creating a Smarter Sales Channel Enablement Strategy

“Partner Enablement may not be the primary objective of a through-channel marketing program, but it sure is a welcome consequence. With proactive marketing support, you can onboard new partners, scale partner revenue generation efforts, and build partner loyalty more quickly.” – Forrester Research In an increasingly competitive retail environment, having strong channel partnerships is now … Continued

, , , , , , Comments Off on Save Money in Retail Brick and Mortar Environments

Save Money in Retail Brick and Mortar Environments

Save Money in Retail Brick and Mortar Environments

It’s no surprise that the retail industry is going through massive changes. Online retailers are taking share, mobile integration with the consumer experience is on the rise, and consumers expect the experience to meet their needs – not just in the products they buy, but in the experience they have with your brand. Amid this … Continued

, , Comments Off on The Role of Point-of-Purchase Displays in 2017

The Role of Point-of-Purchase Displays in 2017

The Role of Point-of-Purchase Displays in 2017

Despite the emergence of the digital age, 93% of purchases are still bought in brick-and mortar store locations. According to HBR, point-of-purchase (POP) displays are playing an increasingly powerful role in influencing buyer behavior in the retail setting: “First, they often prove more productive than advertising and promotion expenditures. Second, the decline in sales support … Continued