Author Archives: Kate Jacoutot

, , , , , Comments Off on Drummond Expands Atlanta Presence through Agreement with Sunbelt

Drummond Expands Atlanta Presence through Agreement with Sunbelt

Drummond Expands Atlanta Presence through Agreement with Sunbelt

FOR IMMEDIATE RELEASE Drummond Expands Atlanta Presence Through Agreement with Sunbelt Transaction enhances print solutions to customers   JACKSONVILLE, FL (January 15th, 2018) – Drummond is pleased to announce a deal to acquire Sunbelt, an Atlanta-based commercial printer.  This step brings together two organizations that share significant synergies, and strengthens the Jacksonville-based commercial printer’s presence … Continued

3 Questions Retailers Should Ask Themselves before Revamping Their Storefront

3 Questions Retailers Should Ask Themselves before Revamping Their Storefront

3 Questions Retailers Should Ask before Revamping Their Storefront Exterior signage can greatly impact the success (or failure) of any retail brick-and-mortar store. In fact, according to a University of Cincinnati Economic Center study, about 60% of businesses reported that changing or enhancing the design of their exterior retail store design had a positive impact … Continued

, , Comments Off on The Role of Point-of-Purchase Displays in 2017

The Role of Point-of-Purchase Displays in 2017

The Role of Point-of-Purchase Displays in 2017

Despite the emergence of the digital age, 93% of purchases are still bought in brick-and mortar store locations. According to HBR, point-of-purchase (POP) displays are playing an increasingly powerful role in influencing buyer behavior in the retail setting: “First, they often prove more productive than advertising and promotion expenditures. Second, the decline in sales support … Continued