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Case Studies
 
Database Marketing Case Study
Drummond Press implements program to help customers build databases allowing them to find out who responded to their direct mail campaigns and what offers were most successful. By merging an initial mail file to a sequential code Drummond can help identify customers by zip and by what they buy. This now enables customers to spend less on their direct mail campaigns and focus on what they know will be a return on investment. By targeting your campaigns into categories you can now have offers that are meaningful and relevant based on actual results! Such categories would be new mover and acquisition campaigns, current customer loyalty programs, and slow store sales. This enables you to spend your precious marketing dollars where they will achieve the highest return on investment. Results vary but this specific case study enabled the client to achieve up to 8% response increase!
Project Management
This Drummond Press customer's business is to manage all aspects surrounding marketing campaigns o their Fortune 500 customers. This is done by dove tailing the efforts of man vendors, providing various products and services into a sophisticated distribution effort that often goes to hundreds if not thousands of various retail stores. In helping support this company, Drummond helped create a "real time" template of actual versus planned production timeline to ensure that Drummond's efforts are most easily managed. Since this strategy has been implemented, Drummond has realized a 100% "On Time" delivery record with this Company.
High Quality and Cost Savings Consultation
During 2006, Drummond Press received awards in both The Florida Print Awards sponsored by the Printing Association of Florida and the prestigious Premier Print Awards, which serves as the most recognized national competition presented by the Printing Industries of America. In fact, the most successful entry was print run of 10,000 magazines that was 84 pages plus cover that we printed in six colors throughout, UV coated the cover, perfect bound and distributed from receipt of disk in only 3 days. In addition, Drummond proactively recommended a substitute sheet of paper that also reduced the publishers costs by 10% while retaining its' award winning quality.
Flat sheet and Heatset Web Capabilities
Drummond Press is a unique manufacturer of printed materials by offering both small, mid and large format sheetfed presses and heat set web capabilities. One organization found themselves working with flat sheet companies that couldn't be competitive in large projects or "roll-outs" either in turn around times or pricing. While they also couldn't rely on their traditional web printers to be competitive with small to medium sized projects, or niche marketing efforts. This challenge forced this customer to use many vendors that then created porblems with consistency of branding (ie logo, color, paper, etc), inflated cost due to having to use the wrong vendor/equipment for the sake of time as well as accounting challenges of multiple vendors with their terms and processes.
By providing the lowest possible cost to this Company based on being able to manufacture their projects on the appropriate equipment The Drummond Press saved this customer an estimated 15% on their printing costs. In addition, to the cost savings were the efficiencies in processing invoices and confidence in the consistency of their image.